From the TV screen to digital social networks: the overflow of Jornal da Record on TikTok

Abstract

In the face of the convergence and mediatization scenario, TV newscasts reconfigure the content shown by TV to digital social networks and platforms. Looking for investigate this contemporary scenario of TV newscasts and to identify new social practices in telejournalism, this research, which uses Jornal da Record as its object of study, aims to understand how and why the television newscast adopted TikTok as part of its editorial strategy. According to the empirical object and context of the analysed phenomenon, this exploratory study is a case study. With the analysis, it was possible to identify that TikTok adoption is a transmediation strategy to avoid the drop im the open TV audience and to attract younger viewers who prefer digital social networks to get information.