Educommunicative ecosystem and digital culture: potentialities in school spaces

Abstract

This article presents results found in research that inquired about Educommunication thought in the context of digital culture and aims to contribute to the discussion of Educommunication and its relationship with digital culture. With the development of digital technologies that provide communication and connectivity, as well as the crossing of society by digital culture, it makes sense to think about the contributions they bring to education. In this sense, it is necessary to reflect on how we experience digital culture and its educational potential in school spaces. Digital culture created a new model of more active, participative, co-authored, and creative media consumers and, in addition, enabled the birth of a content producer and digital influencer known as Youtuber: the YouTube social media content producer. In this sense, some questions arise: how can we look at the phenomenon of youtubers and find criteria to strengthen pedagogical practices based on dialogue, creativity, criticality and collaborative learning? How can understanding this phenomenon help us build an educommunicative ecosystem in school spaces? The research was carried out with a documentary approach of the netnographic type, using coding of qualitative data as technique of analysis and, seeking to elucidate possible connections between Educommunication and digital culture. The data were collected from the youtuber Felipe Neto's channel. The conclusions allow advances on the discussion regarding the construction of educommunicative ecosystems in school spaces considering the context of digital culture.

Keywords: Educommunication. Digital culture. Educoomunitive ecosystem.